Join hundreds of dealerships who make privacy protections a competitive advantage

IDENTITY THEFT & CONNECTED CAR PROTECTION WITH:

IDENTI-FI Logo

The FIRST & ONLY product that Safeguards your customers and your dealership by covering any type of ID theft and erasing the personal data from all pre-owned vehicles you sell. Gain a competitive advantage by delivering peace-of-mind with a distinctive product that consumers, your sales team, and your compliance team will rave about!

Go to www.Identi-Fi.com to learn more


Delete consumer
sensitive data


Vehicle disclosures and
online merchandising


3-Gen Fully managed
ID Theft Recovery


Build value: preload it
or bundle at the F&I

In partnership with an company

EXISTING CUSTOMER?

ADD FREE PRIVACY BADGES TO YOUR WEBSITE

Show customers you are the trustworthy dealership they should be doing business with if they trade or sell a car!

See examples & add badges today
IT’S THE LAW! (and makes sense)
TRANSPARENT & ACURATE DISCLOSURE

NADA’s Code Of Ethics says it best: you must represent products clearly and factually. Stop winging it: our 100% automated labels help you “fairly and prominently disclose” with a set of intuitive icons.

SAFEGUARDING PERSONAL INFO

Read our legal academic paper (co-authored with a partner of law firm Hudson Cook) or our whitepapers. 200+ laws regulate PI In cars. Deleting consumer PI is a standard national and international practice

Don’t want to offer IDENTI-FI but still want to protect your customers and dealership? GO A-LA-CARTE & SUBSCRIBE

DISCLOSE TRANSPARENTLY
AVOID “UNFAIR & DECEPTIVE” CLAIMS

Less than 1 in 10 sales associates can answer correctly basic vehicle privacy questions

BUILD CONSUMER TRUST & OPPORTUNITY

9 in 10 consumers would not do business with companies that have poor privacy practices

Solution:
DELETE PERSONAL DATA
MEET NATIONAL DATA SECURITY STANDARDS

More than 4 in 5 vehicles are resold still containing the unencrypted personal information of consumers

WORK SMART, NOT HARD (& GET IT DONE)

Attempting to delete data without a tool takes longer, fails 50-75% of the time, & results in poor compliance

Solution:

Privacy4Cars’ Dealership Partners

Inventory Integration Partners

If you don’t see your inventory integration partner listed, please drop us a line and we will be glad to contact them.

Quotes from Mystery Shoppers

“The information I received from the dealership was indeed inaccurate, and in many cases unethical. I cannot trust it.”

“I hate being lied to. I find that men especially find it easy to take advantage of women in this way and it drives me crazy. I have a Master’s degree a consider myself a smart consumer. I will not deal twice with a company that deals that way with me.”

“My private information is available for anyone to see and copy.”

“This is a brand I would have usually been interested in purchasing. However, I am not confident in the salesperson’s answers to evidence that was seen in the brand vehicle’s navigation system left by the last owner.”

“Based on the salesperson’s answers about privacy, then I don’t have enough knowledge to keep me from returning one way or another.”

“Why would I give away my personal information?  I don’t even answer the phone from a number I don’t know. I value my privacy.”

“I’m getting mixed messages. I’m not sure if there is anything that can protect my privacy. Seeing the last owner’s home address and routine navigational routes scared me and really made me realize there is a problem.”

“I had never thought about it much but now it’s seems very important that the privacy is protected both in the computer in the car and from the computer in the dealership.”

NIADA rates Privacy as the #2 Regulatory Risk for Dealers (after Recalls)

Growing state and federal regulatory enforcement with fines up to $40,000 per vehicle plus legal fees

4 Class Action lawsuits were filed in 2020 including one already in Discovery.

70-95% of vehicles on consignor lots contain personal data subject to legal and regulatory risk

Privacy Builds Customer Loyalty and Brand Value

  • 93% of Americans would switch to a company that prioritizes data privacy
  • 33% of Americans believe it’s worth spending more money with companies that prioritize data privacy
  • Consumers view companies that do not offer data privacy as being untrustworthy (59%) or unethical (44%)

Personal Data Stored On Vehicles is a Quickly-Growing Regulatory and Consumer Priority

Privacy4Cars makes it easy to delete synched personal data

Privacy4Cars provides VIN-specific instructions

Privacy4Cars provides a detailed record and certification

Consumers are becoming increasingly concerned with, and distrustful of, how companies safeguard their personal data against misuse and theft.

87%

of consumers in the U.S. believe privacy is a human right.

91%

of consumers in the U.S. believe companies have a responsibility to protect their personal information

91%

of U.S. consumers believe all U.S. citizens should have the right to delete their personal data

Dealerships must take steps NOW to keep pace with consumer expectations!