If you have enrolled to connected services (thru TCU) then you will get benefits of the features like Remote operations (lock/unlock, start/stop of vehicle through a mobile app for example), Usage-based Insurance (UBI), Vehicle Health report, Stolen vehicle locator services, Market application features, Driver behavior tracking, Vehicle Analytics, Off-Roading/Geolocation based apps, SOS/crash alerts, Vehicle notifications etc. Unfortunately this information can be used not only by companies in ways that you may have not understood, but also by criminals.