Privacy4Cars’ Dealership Partners
Quotes from Mystery Shoppers
“The information I received from the dealership was indeed inaccurate, and in many cases unethical. I cannot trust it.”
“I hate being lied to. I find that men especially find it easy to take advantage of women in this way and it drives me crazy. I have a Master’s degree a consider myself a smart consumer. I will not deal twice with a company that deals that way with me.”
“My private information is available for anyone to see and copy.”
“This is a brand I would have usually been interested in purchasing. However, I am not confident in the salesperson’s answers to evidence that was seen in the brand vehicle’s navigation system left by the last owner.”
“Based on the salesperson’s answers about privacy, then I don’t have enough knowledge to keep me from returning one way or another.”
“Why would I give away my personal information? I don’t even answer the phone from a number I don’t know. I value my privacy.”
“I’m getting mixed messages. I’m not sure if there is anything that can protect my privacy. Seeing the last owner’s home address and routine navigational routes scared me and really made me realize there is a problem.”
“I had never thought about it much but now it’s seems very important that the privacy is protected both in the computer in the car and from the computer in the dealership.”
NIADA rates Privacy as the #2 Regulatory Risk for Dealers (after Recalls)
Privacy Builds Customer Loyalty and Brand Value
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93% of Americans would switch to a company that prioritizes data privacy |
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33% of Americans believe it’s worth spending more money with companies that prioritize data privacy |
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Consumers view companies that do not offer data privacy as being untrustworthy (59%) or unethical (44%) |
Consumers are becoming increasingly concerned with, and distrustful of, how companies safeguard their personal data against misuse and theft.
87%
of consumers in the U.S. believe privacy is a human right.
91%
of consumers in the U.S. believe companies have a responsibility to protect their personal information
91%
of U.S. consumers believe all U.S. citizens should have the right to delete their personal data